Through a partnership with DuPont, Procter & Gamble will use cellulosic ethanol in North American Tide laundry detergent, making Tide Cold Water the first brand in the world to blend cellulosic ethanol in a scalable and commercial way. Although this initial pilot with Tide Coldwater is limited to North America, it has huge potential for other markets and products—and could be a catalyst for the industry, according to DuPont. For the pilot, DuPont will produce the renewable, cellulosic...